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September 15, 2003

Flower move blooms


District needs new place to drop roots
By Lore Croghan

Time is running out for Manhattan's flower district.
Flower wholesalers face mounting pressure to vacate their enclave on W 28th Street and Sixth Avenue where they've set up shop for 160 years, as residential development closes in on the area.

The companies are working to organize a mass move to the Hudson River's edge - which would, at least, keep them on the street that's their historic home.

They're in discussions about putting the flower market under one roof at the Tenninal Stores Warehouse, a massive 1850s industrial building on the comer of 12th Avenue that fonnerly housed an infamous nightclub called the Tunnel.

"It's time to move - or retire," said Sal Sadek, the owner of Nature's Foliage and Gardens. He expects to be gone by year's end from the open lot on the comer of W 28th Street and Sixth Avenue that he's occupied for 15 years.

Thirty of the 60 businesses in the flower district are ."strongly interested" in going to the Tenninal building, said their real estate broker, Vincent Sheehan of nyspace. Another 15 companies from other Manhattan locations and from Astoria want to join them in leasing 60,000 to 100,000 square feet at the warehouse.

It has modest rents - $25 per square foot for the ground floor, $20 for the second floor and $6 for the basement - and lots of loading bays.

 

  A few companies want to move to Long Island City instead, and some want a flower market to be built on Pier 40, an idea that hasn't blossomed in the past. Some refuse to leave their current locations.

But many see the Terminal building as a solution to the problems in their congested neighborhood, which has been rezoned for residential development High rents are draining their profits, as well as parking tickets, sanitation tickets if they don't sweep the street before the inspector arrives, and noise complaints called in nightly, since the district is a nocturnal operation. Deliveries arrive from midnight to 3 a.m., and customers shop from 3 a.m. to noon.

Wholesalers have been trying for five years to find a new home. In the summer, they nearly did a lease deal at 636 11 th Ave., at W 46th Street - but it fell through. Before that, they were in talks with the Terminal building. Earlier, they tried to move to Harlem.

But now the urgency is rising, as construction of a cream-brick and glass apartment tower at 28th and Sixth nears completion. They expect noise complaints will flood city hotlines once peopie start moving in. If they don't do something soon, some fear it will be too late.

"There will be a method of distributing flowers in the boroughs of New York one way or another," said Jeff Serafini of flower and plant wholesaler Fischer & Page. "But the market as we know it, with' its mix of companies, probably would not survive."

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